Printing and Publishing in Alsace (Book Review)

Understanding end-users in academic book publishing

the article reviews ways that commissioning editors in academic book publishing can better understand the end users of their products. It discusses issues in resourcing market research in publishing companies, before going on to look at some of the existing internal and external sources that commissioning editors can draw on. It then considers both qualitative and quantitative ways of testing a...

Workflow and process management in printing and publishing firms

This paper examines the effects of the dramatic changes incurred in the sector of printing and publishing after the introduction of digital printing. The print production process is rapidly shifting from analogue to digital technologies as the infrastructure (or basis) for workflows. The efficiency of the production process requires the digitalisation of all steps and elimination of analogue me...

Book Review

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Clark's Publishing Agreements: A Book of Precedents

Student diScount order Form 2016/17 Clark’s Publishing Agreements: A Book of Precedents, Ninth Edition is a comprehensive compendium of model agreements for just about every contract needed in the publishing industry. From general author agreements, via merchandising rights to online licensing, you’ll find it all in this essential resource. Students will benefit from: • Guidance on how to draft...

What I've Learned about Publishing a Book